In most people’s minds, web hosting is not something that has far-reaching business consequences. But it is an important part of putting a website on the Internet. Hosting is not only limited to paying the monthly hosting fee to the provider and leave but there is much more to it. If studied closely there is a strong correlation between the effectiveness of your hosting company and the ROI of your business. Learn more about web hosting companies.
Your business is going to experience performance inconsistencies and unwanted downtime if your hosting provider is offering less than reliable service. For instance, you may lose sale if your customer wants to pay for your service online but is unable to do so due to same technical glitch. This could be bad for your business.
Website hosting is too important to leave to chance, whether for an individual or a company. The issues have far-reaching consequences which arrive from unreliable hosting service and can make it absolutely necessary to check twice with your provider before you sign up.
In this article we have outlined few ways in which web hosting can impact your online business and why it is important to perform some due diligence before sign up for a service.
It can be proved through various researches that how there is clear relationship between web load speed and customer conversions. More likely customers will be to visit and do business on your site the faster the page loads.
It is a good idea to check with your hosting provider to see what kind of package you have and whether an upgrade is in order as speed is such an important factor for running an online business. While looking for a hosting provider you may come across several different hosting options.
For example Shared hosting, this means that a single physical server is shared among various websites. Virtual private server (VPS) is another option. A VPS is the condominium if shared hosting is like living in an apartment complex. Once you get ownership you have access to more guaranteed CPU, memory and disk space allocations which can further be translated into better performance, speed and ROI.
To gain access to your website, hackers and cybercriminals will often use the web host. Your business is adversely impacted and you can lose lots of revenue if such a thing happens. That’s why it is important to take steps and make sure that your web hosting provider is offering you the best measures in place, so that you can protect your website. To detect and ward off any malicious code that hackers may drop it provides reliable malware and vulnerability scanners in place.
There can be nothing worse than experiencing a hacked website and losing on all of you data. Putting a company out of commission can be caused as it has serious implications for your online business. How often your data is backed up, exactly what data is backed up, and where the data backed up data is stored is important to understand from your web hosting provider.
Search Engine Optimization
Faster pages would earn higher SEO rankings than slow ones; this was started by Google in 2010 as it started using page speed as a ranking factor. It’s moving in the same direction for mobile web pages, as announced by Google more recently.
Putting it simply, the faster your website, the higher your SEO rankings, the more people will be likely to do business with you. Site speed is heavily dependent on your web host as explained earlier.
Factors that go hand in hand with a robust web hosting package are- a fast site, solid SEO, and optimal business performance.
Website downtime means lost revenue for your online business and may also have negative impacts on your SEO at the risk of sounding redundant. For improving the overall performance of your online business, anything that can be done to mitigate against unwanted downtime is crucial. To avoid downtime issues the best step you can take is to make sure that your web host is offering you a continual uptime guarantee.
Domain Name System
While choosing a website hosting provider is the Domain Name System or DNS is another factor you shouldn’t ignore. It is essentially a directory that translates domain names into IP addresses can be called the Internet’s equivalent of a phone book. Though it is an attribute of your website host it is looked over often. It is something to pay attention to because if the DNS is down, then your site won’t work.
Content Delivery Network
Content Delivery Network or CDN is another factor that helps you speed up your website and improves your online business performance. It can be defined as “The origin of the web page and a content delivery server is a system of distributed servers (network) that deliver web pages and other Web content to a user based on the geographic locations of the user”.
Another important aspect for preserving the overall security and performance of your website is a quality website monitoring service. It enables organizations to monitor their network anytime and from anywhere and can act as lifesaver. Before they impact your customers, you may receive alerts about mission-critical issues impacting your website long. In today’s fast-paced digital marketplace, Cloud hosted web monitoring is an absolute must.
So, what are waiting for? Go ahead and get your website hosted with HTS Hosting-one of the best web hosting companies.